✨ ELEVATING EFFECTIVENESS: Effie Awards Europe 2025 Jury Announced
By GCBR and TCSL Campaign Newsblog | TCSL2022 x Styledbyclaude
Published: 28 May 2025

At the intersection of creativity, data, and purpose, the Effie Awards Europe 2025 are setting the standard once again — and we’re thrilled to spotlight this year’s game-changing announcement. The European Association of Communications Agencies (EACA), together with Effie Awards Europe, has officially revealed the jury lineup for the upcoming awards season — featuring some of the boldest and most effective thinkers in marketing today.

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🎯 Purpose, Precision, and Power: What the Effies Stand For
In a world increasingly defined by measurable impact and meaningful storytelling, Effie Awards continue to champion excellence in marketing effectiveness. Open to all agencies and brands with campaigns that delivered real-world, measurable outcomes, Effie isn’t just a trophy — it’s a badge of purpose-led performance.

👥 Meet the 2025 Jury Co-Chairs
Guiding this year’s selection process are two powerhouses in global marketing:

Barbara Sala — Europe Senior Connections Director at Coca-Cola

Sven Huberts — President of Global Experience & Innovation at Dentsu

Barbara brings a keen eye for innovation and strategic connection. As she puts it:

“This is a unique opportunity to uphold the high standards of the Effie Awards and contribute to the evolution of excellence in marketing.”

Sven, a true believer in commercial creativity, reflects:

“The Effies have long been a beacon of our industry’s potential to drive measurable impact. I look forward to celebrating those who redefine what success looks like.”

🌍 A Pan-European Power Panel
Over 200 respected professionals from 25 countries across Europe have been selected to serve on the jury, making this one of the most diverse and inclusive panels in the Effie’s history. Together, they’ll evaluate work based on:

Challenge, Context & Objectives

Insights & Strategic Idea

Bringing the Strategy & Idea to Life

Results

📆 Key Judging & Gala Dates to Watch
🔍 First Round Judging: 26 Sept – 5 Oct (Online)

💡 Final Jury Sessions: 21 – 28 Oct (Virtual)

🏆 Grand Effie Jury Meeting: 10 Dec in Brussels

✨ Awards Gala: 10 Dec 2025 – Brussels

📣 Entries Open 4 June 2025
If your work made an impact, if it moved the needle, if it changed culture and delivered data — this is your moment. The Effie Awards Europe wants to hear from you.

📲 Find out how to submit and view the full jury list here.

🤝 Partners in Progress
Effie Awards Europe are proudly supported by:

Kantar (Strategic Insights Partner)

Google

ACT Responsible

Ad Net Zero

🧵 Styledbyclaude x GCBR & TCSL Take
At GCBR and TCSL Campaign, we believe that style is strategy — and marketing must always serve the people it seeks to reach. From our sustainable clothing activism to our work with the Claudes SEN campaign, we are proud to celebrate organisations like Effie Europe that value integrity, effectiveness, and innovation.

As our world becomes more connected — and more complex — recognising campaigns that make a measurable difference isn’t just good business; it’s good ethics. And that’s a future we can all stitch together.

Stay tuned with the TCSL2022 x Styledbyclaude series for more insights at the intersection of design, data, and dignity.

#EffieEurope #MarketingEffectiveness #StyledByClaude #GCBRxTCSL #PurposeLedMarketing #InnovationWithImpact #AwardSeason2025