Behind the Curtain: The 2025 Effie Awards Europe Jury Co-Chairs Announced
Blog Post by: GCBR and TCSL Campaign | Garnetts Clothing Brand & Range and The Claudes SEN Law Campaign

The Effie Awards Europe has long stood as a beacon of excellence in marketing effectiveness—and the 2025 edition is shaping up to be no exception. As anticipation builds across the creative and strategic industries, this year’s co-chairs have been officially revealed, setting the tone for a competitive and insightful awards season.

Stepping into the prestigious roles are Harrison Steinhart, Global Strategy Director at DDB Paris, and Iva Bennefeld, Vice President of Marketing for Mondelez Central Europe, Mondelez International.

Together, they represent the best of both worlds: agency brilliance and brand leadership. Their appointment reflects a continued commitment by Effie Europe to balance strategic depth with commercial relevance.

Harrison Steinhart: Vision from the Agency Frontlines
At DDB Paris, Harrison has been instrumental in crafting campaigns that not only turn heads but drive results. With a deep understanding of cultural context and consumer behavior across global markets, his strategic vision has shaped award-winning work that resonates across borders.

His experience in both local and multinational campaigns gives him a unique lens through which to evaluate effectiveness—not just in theory, but in practice.

Iva Bennefeld: Brand Power, Built on Purpose
At Mondelez International, Iva Bennefeld leads marketing efforts across Central Europe for some of the world’s most beloved snack brands. Her ability to merge purpose with performance has driven growth, loyalty, and innovation.

She brings to the jury table a data-driven, people-first perspective—anchored in consumer insight, impact measurement, and sustainability. Her leadership ensures that this year’s winners will be judged on more than just creativity—they must demonstrate lasting value.

Mark Your Calendars:
The 2025 Call for Entries opens this June. Brands, agencies, and marketing teams across Europe are encouraged to submit work that proves the power of ideas—ideas that don’t just look good, but work.

With co-chairs like Steinhart and Bennefeld leading the charge, we can expect a rigorous, thought-provoking judging process that celebrates the full spectrum of marketing excellence.

At Garnetts Clothing Brand & Range (GCBR) and The Claudes SEN Law Campaign (TCSL), we champion storytelling that uplifts, campaigns that inspire action, and strategies that create measurable, meaningful change. We are excited to follow this year’s Effie journey and spotlight the innovation that continues to reshape the global marketing landscape. (GCBR and TCSL Campaign Newsblog, 2025)

Stay tuned for more exclusive coverage, behind-the-scenes insights, and tips on how to craft an award-winning Effie submission. https://www.patreon.com/posts/129772400