Washington Post – This figure rises to 37% for those approached during multiple elections, indicating growing interest in political creator partnerships. Notably, 43% of UK voters support creators posting political content, with Gen Z voters showing even greater enthusiasm – up to 76%.

As creators grow increasingly influential across the political landscape, our research also shows that the key to a successful political creator campaign is authenticity and transparency, with earned programs outperforming sponsored partnerships. With the Presidential election fast approaching, we will explore the research findings in the US and keep a close eye on how political organisations engage creators, and whether they put into practice the research’s findings.

Link – https://www.instagram.com/p/C9ScF0soZVL/?igsh=MTJsZnpiMXFtbTRhOA==

Insights by: Thomas Walters, Co-Founder and Europe CEO, Billion Dollar Boy. #WashingtonPost

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