Business Model 📋
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A business model is a fundamental framework that outlines how a company creates, delivers, and captures value. Developing a business model involves asking and answering several guiding questions to ensure that your business strategy is well-defined and sustainable. Here are some guiding questions to help you create or refine your business model:
• Value Proposition: a. What problem does your product or service solve for your target customers? b. How does your offering address the needs, desires, or pain points of your customers? c. What unique benefits or features does your product/service provide compared to alternatives?
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• Target Market: a. Who are your ideal customers or target audience segments? b. What are the key characteristics and demographics of your target market? c. How large is the potential market for your offering?
• Revenue Streams: a. How will you generate revenue? (e.g., sales, subscriptions, advertising, licensing) b. What pricing strategy will you use? (e.g., value-based, cost-plus, competitive) c. Are there opportunities for additional revenue streams or upselling?
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